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For those of you who have spent the past two weeks trying to understand why your page ranking has dropped and your pay per click on Google spending has increased, don't worry, you are not alone.

Since last September 1st, 2016, I have been observing a drastic drop in page rankings, while the organic traffic seems to be consistent in some places and not in others. I have been daily monitoring and communicating with every single SEO experts I know trying to understand how to get my rankings back. Nonetheless, there is not consensus in the SEO community with regards to what is truly happening or how to tackle the changes in rankings and the inconsistencies in the data because nobody truly knows what Google is doing.

The SEO experts have been on guard tr...

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